We are seeking a skilled PPC Expert to join our dynamic marketing team. You will be responsible for developing and executing effective paid search campaigns across Google Ads, Meta Ads, and LinkedIn Ads. Your expertise in keyword research, campaign optimization, and performance analysis will be instrumental in driving traffic, generating leads, and achieving our business objectives.
Key Responsibilities:
- Conduct in-depth keyword research to identify relevant terms and phrases that align with campaign goals.
- Create, launch, and optimize paid search campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Develop compelling ad copy and design effective landing pages to maximize conversions.
- Track and analyze key performance metrics (e.g., clicks, impressions, conversions, cost per acquisition) to identify opportunities for improvement.
- Implement A/B testing strategies to refine campaigns and enhance ROI.
- Stay updated with the latest PPC trends, best practices, and platform updates to ensure optimal campaign performance.
- Collaborate with the marketing team to align PPC campaigns with broader marketing strategies.
Qualifications:
- Minimum of 6 months of experience in paid search advertising.
- Proficiency in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.
- A keen interest in staying updated on the latest industry trends and best practices in PPC and digital marketing.
