Campaigns, automations and feedback: message the right customers and see the orders that follow.
Pick who, write the message, choose the channel and see the token cost before you send. Automations handle win-backs, birthdays, carts left behind and a rating after every delivery.
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What are campaigns and automations?
A campaign is one message you send to a group of customers, now or at a time you pick, such as a weekend offer to regulars who went quiet.
An automation is a message you set once that goes on its own when something happens: a birthday, a cart left behind, an order delivered. Only customers who agreed get messages, and STOP always works.
What you can do
Bring customers back without a phone in your hand all day.
How campaigns work
Five short steps in one form: name it, who, what, when, check and send.
Pick who gets it
Choose a group, such as regulars quiet for 30 days. Only customers who agreed to messages are counted.
Write the message
Write it yourself or let Pili draft it. Pick WhatsApp, SMS, email or push.
Choose when, check the cost
Send now or schedule it. The token cost shows before you send.
See what it brought in
Each campaign shows how many got it and the orders that came after.
What customers see, and what you set
Customers get a message from a shop they know. You get the controls and the numbers.
A message from your store, and a say in it
Customers get your offer or reminder on the channel they agreed to, and a short rating after delivery. A reply of STOP takes them off that channel, and they manage their own preferences.
Audience, channel, timing, results
You pick the group, the channel and the time, see the token cost, and read the results. A bad rating comes to you so it gets a reply the same day.
What you can set
Every control you have over campaigns, automations and feedback.
| Setting | What it does and the options |
|---|---|
| Name | A name for the campaign, up to 100 characters, seen only by you. |
| Who should get it? | A group such as quiet for 30 days, spent over an amount, birthday this month, or all customers. Only customers who agreed are counted. |
| What should it say? | Your message, written yourself or drafted by Pili for you to approve. |
| Channel | WhatsApp, SMS, email or push. Push needs your own customer app. |
| When should it go out? | Send now, or schedule a day and time. |
| Check and send | Review the message, the audience and the token cost, then send. Or save it as a draft. |
| Win back automation | Customers who went quiet get a nudge with their points or a coupon. |
| Birthday wishes | A small gift on the day, sent without you remembering it. |
| Abandoned cart reminders | A reminder with a link back to the cart. Each channel has its own switch and template. |
| Rating after delivery | A short rating after each delivery. A bad one is flagged to you. |
| Message tokens | One balance for WhatsApp, SMS, email and push. The cost shows before you send. |
| Consent and STOP | Only customers who agreed get messages. STOP removes them from that channel. |
How it plays out in real shops
Three campaigns, with the numbers worked out.
Regulars who went quiet
Imran’s store finds 212 regulars quiet for 30 days, all of whom agreed to messages. He sends a WhatsApp with their points balance.
An automation that runs itself
A restaurant turns on birthday wishes. This month 96 customers got a greeting and a treat, and 28 orders came after it.
Only those who said yes
A store has 2,310 customers signed up and 1,840 agreed to messages. A weekend offer goes to the 1,840.
What happens when...
Consent, cost and the occasional unhappy customer.
Who uses campaigns and automations
Shops whose best customers are the ones who come back.
Grocery and supermarkets
Win back regulars who drifted to other apps.Ordrio for groceryRestaurants
Birthday treats and a rating after every delivery.Ordrio for restaurantsFashion
New season offers to customers who agreed.Ordrio for fashionTiffin and meals
Renewal nudges before a plan runs out.Ordrio for tiffin and mealsSubscriptions
Campaigns triggered by renewals or a low wallet balance.Ordrio for subscriptionsSwitching loyalty on costs nothing. Every message uses tokens from one balance, whatever the channel, and token prices are to be announced. Bills & Books and your online store are on every plan, including Free.
Campaign and automation questions, answered
Only customers who agreed to messages. If 2,310 signed up and 1,840 agreed, your audience is 1,840.
WhatsApp, SMS, email and push. Push goes to customers who installed your own app.
They are taken off that channel and no more messages go to it. Customers can also change their preferences themselves.
One balance you spend on messages across all four channels. You see the token cost before you send. Token prices are to be announced.
Yes. Send now or pick a day and time, such as Saturday at 9 AM.
Win back for regulars who went quiet, birthday wishes, abandoned cart reminders and a rating after delivery.
Each campaign shows how many got it and the orders that came after, plus which channel worked and who asked to stop.
Yes. Pili suggests who to win back and drafts the message for you to approve. See Pili AI.
Customers get a short rating after delivery. A bad one is flagged to you so it gets a reply the same day.
Scale and Max. Messages use tokens, with plans and price on the add-ons page. See pricing.