Food labels and veg filter

Food labels and veg filter: customers see what is in a dish before they order.

Mark each dish veg or non-veg, vegan, allergen-free or by spice level. The label shows on your menu and product page, and customers can filter to veg only.

Free plan. No credit card needed.

Menu
Veg onlyFilter
On
Paneer tikka rollSpice: medium
₹160
Veg biryaniVegan
₹220
Dal makhani
₹190
View cart, 2 items
→
Edit productPaneer tikka roll
Food labelsShown on the menu
VegNon-vegVeganAllergen-free
Spice level
Medium
Save product

What are food labels?

Food labels are marks on a dish that tell customers what kind of food it is: veg or non-veg, vegan, allergen-free, and how spicy.

They show on your menu and product pages, and customers can filter the menu to veg dishes only. You set them once on each product.

Today's menu
Veg thali
₹180
Chicken biryani
₹260
Masala dosaSpice: mild
₹90
Egg curry
₹150
AllVeg only

What you can do with food labels

Clear marks on every dish, set once.

Veg and non-veg marksThe green veg mark and the non-veg mark customers look for.
Vegan tagFor dishes with no dairy or other animal products.
Allergen-free tagMark dishes that leave out an allergen.
Spice levelTell customers how hot a dish is before they order.
A veg filterCustomers switch the menu to veg dishes only.
On menu and product pageThe label shows in the list and on the dish itself.
On your website and appThe same labels on both, from one setting.
At the counter tooVeg and non-veg marks in Bills and Books for restaurants.

How food labels work

From switching it on to a customer filtering the menu.

1

Switch it on

Open Add-ons in your dashboard and switch on Food Labels.

Add-onsCatalogue
Food LabelsOn
2

Label each dish

Open a product and pick its labels: veg or non-veg, vegan, allergen-free, spice level.

Veg biryaniLabels
VegVeganAllergen-free
Spice levelMedium
Save
3

Labels show on the menu

Customers see the mark next to each dish on your website and app.

MenuYour store
Veg biryani₹220
Mutton biryani₹320
4

Customers filter to veg

One switch and the menu shows veg dishes only.

MenuVeg only
Veg biryani₹220
Paneer curry₹240
Non-veg dishes hidden

Food labels for the customer and for you

The customer reads the label. You set it on the dish.

Paneer tikka roll
VegSpice: medium
₹160
VegAllergen-free
Extra cheeseAdd-on
+ ₹30
Add to cart
What the customer sees

Labels on every dish

Customers spot the veg mark, see the spice level, and turn on the veg filter when they want only veg.

Edit productVeg biryani
Veg or non-veg
Veg
Vegan
Yes
Allergen-free
No
Spice level
Medium
Save product
What you set

Labels on each product

Pick the labels when you add or edit a dish. Change them when the recipe changes.

Food label settings

What you can set on each dish once Food Labels is on.

SettingOptionsWhat it does
Food Labels add-onOn or offSwitched on from Add-ons in your dashboard.
Veg markOn a productMarks the dish vegetarian.
Non-veg markOn a productMarks the dish non-vegetarian.
VeganOn a productTags the dish vegan.
Allergen-freeOn a productTags the dish allergen-free.
Spice levelThe level you setShows how spicy the dish is.
Veg filterFor customersCustomers switch the menu to veg dishes only.
Where labels showMenu list and product pageOn your website and your app.
Counter menuBills and BooksVeg and non-veg marks on the counter menu for restaurants.

Food labels at work

Three kitchens, three reasons to label.

Restaurant

A family restaurant

A veg family opens the menu, turns on the veg filter and sees only the dishes they can order.

MenuVeg only
Paneer butter masala₹240
Veg pulao₹180
Tiffin

A tiffin service

Annapurna Tiffins marks the veg lunch and the non-veg lunch, so each customer picks the right plan.

PlansAnnapurna Tiffins
Veg lunch, weekly₹720
Non-veg lunch, weekly₹840
Cloud kitchen

A wrap and bowl kitchen

Every wrap carries a spice level, so a customer who wants mild does not order the hot one.

WrapsSpice levels
Paneer wrapMedium
Chicken wrapHot

What happens when

The cases owners ask about.

Veg biryani
Veg, veganRice, vegetables, spices
₹220
Add to cart
A recipe changesEdit the dish and change its labels. The menu shows the new labels.
A customer turns on the veg filterOnly dishes marked veg stay on the menu.
You sell on your website and your appOne setting on the product, and both show the same label.
A guest asks about allergensThe allergen-free tag is what you set. Write what is in the dish in its description too.
You bill at the counterBills and Books shows veg and non-veg marks on the restaurant menu.
Food Labels is an add-on

Switch it on from your dashboard. Plans and price are on the add-ons page. Your online store and Bills and Books are on every plan, including Free.

Food label questions

Marks on a dish that show if it is veg or non-veg, vegan, allergen-free, and how spicy it is.

Yes. The veg filter shows only dishes marked veg.

On the menu list and on the product page, on your website and your app.

Yes. Set a spice level on each dish and customers see it before they order.

Yes. Both are labels you can set on a product.

Bills and Books shows veg and non-veg marks on the restaurant menu. See Bills and Books.

Yes. Edit the product and change its labels at any time.

Yes. Mark veg and non-veg plans and dishes so customers pick the right one. See Ordrio for tiffin and meals.

Food Labels is an add-on, with plans and price on the add-ons page. Your online store and Bills and Books are on every plan, including Free.

Your store could be live this week.

Sign up for free, or talk to us first. Either way, we'll be there.

Sign up for free

Book a demo.

Leave your details and our team will get in touch to show you Ordrio.

What do you sell? Optional