Variants, filters and brands: one product, every size and colour, easy to find.
Give a product sizes, colours or packs, each with its own price. Add your own filters and brands so shoppers find the right one quickly.
Free plan. No credit card needed.
What are product variants?
Variants are the versions of one product, such as a shirt in S, M and L, or oil in a small and a large bottle. Customers see one product and pick the version they want.
Filters and brands help them get there. Add your own filters with Custom Product Attributes, group products by brand, and add search tags for the words people really type.
What you can do
- Up to 6 option typesSize, colour, material, style, weight and storage on one product.
- Every combination made for you2 sizes and 2 colours become 4 options, each ready to price.
- A price for each optionWith an offer price, your cost and your own SKU.
- Colour swatchesShow the actual colour next to each colour value.
- Turn one option offStop selling XL in rust without hiding the whole product.
- Your own filtersCustom Product Attributes adds filters so customers find products faster.
- BrandsCreate and manage the brands you sell, and tag products to them.
- Search tagsOther names, spellings and uses, so search finds the product.
How variants work
Add the types, add the values, price each option.
Create the product
Add the name, category, brand and photos. Leave the price empty, since each option gets its own.
Add option types
Under Options, press Add options, choose types such as Size and Colour, and type values such as S, M, L. Colour values can have a swatch.
Price every option
Ordrio makes one option per combination. Give each a price, and add an offer price, cost or SKU if you like.
Help customers find it
Pick a brand, add search tags and, with the add-on, your own filters.
The customer side and your side
One clean product page for them. A full grid of options for you.
What your customer sees
Pick a size and colour, see the price
- Colour swatches and size choices on one product
- The price changes with the option picked
- Filters and brands to narrow a long list
What you set
Every option in one list
- Price, offer price, cost and SKU for each option
- A Selling switch on each option
- Find an option or filter by type when the list is long
What you can set
On each product, and once for the whole store.
| Setting | What it does |
|---|---|
| Option types | Size, Colour, Material, Style, Weight and Storage. Up to 6 on one product, each used once. |
| Values | The choices inside a type, such as Small and Large. Packs go in as values. |
| Colour swatch | A colour shown beside each colour value. |
| Price | Required on every option. Without one it shows Add a price. |
| After discount and cost | An optional offer price, and your cost, which only you see. |
| SKU | Your own stock code for each option. |
| Selling switch | Sell or stop selling one option. |
| All details | A photo, search tags and a description for one option. |
| Custom Product Attributes | Your own filters so customers find products faster. An add-on. |
| Brands | Create, edit and manage the brands you sell. An add-on. |
| Search tags | Words customers search for, such as other names and spellings. |
How shops use variants
Made-up shops and prices.
Nora's shirt in 6 versions
Three sizes in two colours make 6 options. S is $35.50 the rest $38.50. When XL in rust sells out, she turns that one option off and the rest keep selling.
Tom's oil in three sizes
Tom adds sunflower oil with small, medium and large bottles as sizes, tags it to its brand, and adds the search tag refined oil so both names find it.
Half and full on the menu
Ben lists fried rice once, with Half at $5.40 and Full at $9.60 as sizes. One dish to update, not two.
Edge cases and limits
Things to know before you build a big option grid.
| What happens when | The answer |
|---|---|
| I add a new option type to a product that has options | Ordrio asks first. Replace options deletes the old options with their prices and stock. Cancel keeps them. |
| I want one price for a product with options | Not possible. Once a product has options, prices live on each option. |
| I need quantity packs | There is no quantity type. Enter packs as values, such as Pack of 6 under Size. |
| I add a product name that already exists | You see Looks like a duplicate, with a link to open the existing one. |
| I search the admin product list by tag | The admin search looks at product names only, not search tags. |
| 2 types with 3 values each | You get 9 options, one for every combination. |
Who uses variants, filters and brands
Shops with sizes, colours, packs or many brands.
Fashion
Sizes and colours with swatches on every piece.Ordrio for fashionJewellery
Materials and styles, with filters for collections.Ordrio for jewelleryGrocery and supermarkets
Pack sizes and brands across a big catalogue.Ordrio for groceryWholesale
Packs as options, brands for trade buyers.Ordrio for wholesaleRestaurants
Half and full portions on one dish.Ordrio for restaurantsVariant questions, answered
Up to 6: size, colour, material, style, weight and storage.
Yes. Every option has its own price, with an optional offer price and cost.
Ordrio makes one option for every combination, so 2 sizes and 2 colours give 4 options.
Yes. Turn off the Selling switch on that option.
Yes. Colour values can have a swatch.
Enter Pack of 6 as a value, for example under Size.
Yes, with the Custom Product Attributes add-on, so customers find products faster.
Yes, with the Brands add-on. Pick the brand on each product or in your bulk upload file.
Yes. Each option has an SKU field.
Yes. Add other names, spellings and uses so the product turns up when people search.