Reports and insights: what sold, who bought and what people searched for.
Sales, customers, products and searches for any period and any branch, compared with the period before. Export what you need, or ask Pili in plain words.
Free plan. No credit card needed.
What are reports and insights?
Insights is the part of your dashboard that turns orders into numbers: sales, orders, average order, customers, best sellers and search terms.
Pick a period, such as this week, and each number is compared with the period before. Counter sales from Bills & Books add GST-ready reports, and every report can be exported.
What you can do
The questions a shop owner asks every week, answered on one screen.
How reports work
From your first order to the numbers you act on.
Orders come in
Every order from your website, app and counter is counted. Numbers show once your store takes orders.
Pick a period and branch
Choose today, this week, this month, this year or a custom range. Each number is compared with the period before.
Read the four reports
Sales, customer data, products and categories, and search. Each opens to the detail behind the number.
Act on it, then export
Add a synonym for a search that found nothing, or download the report to share with your accountant.
What the customer does, and what you see
Their orders and searches become your numbers.
What the customer does
They search, browse and order on your website or app, and pay how they like. Every step is counted, with nothing extra for them to do.
What you see
Sales by day, where they came from and how people paid, for the branch and period you pick.
What you can see and set
Every report and control, and what it shows.
| Setting | What it does | Options |
|---|---|---|
| Time period | The range every number covers, compared with the period before. | Today, yesterday, this week, last week, this month, last month, this year, custom range. |
| Branch | Numbers for one branch or all of them. | Any branch your role can see. |
| Sales | Sales, orders, average order and guest sign-ups, with sales over time. | By day, website and apps, payment mode. |
| Customer data | Customers, returning, repeat purchase rate, days between orders. | New and returning, standard and express delivery, average delivery time. |
| Products and categories | Your best sellers. | By items sold and share of items sold, with search. |
| Search | Searches, unique terms, no-result rate, searches with no clicks. | All channels, website or mobile app. |
| Search fixes | Show other products for a word, or send a search to a page. | Add synonym, or redirect to a category, brand, product or page. |
| Downloads | Reports you exported from orders, products or customers. | Ready, being made, waiting or failed. |
| Download everything | Your orders, items, customers and invoices as files you keep. | Free, and always available. |
| Order stage logs | Every stage change of every order, by day. | Filter by stage, delivery type, zone, branch and rider. Print or export CSV. |
| Who can see numbers | Reports follow staff roles. | Give or remove sales access per role. |
How stores use it
Three everyday cases, with made-up names.
Lata finds the word her shoppers use
Search shows "atta" was searched 96 times this month and found nothing, because her catalogue says wheat flour. She adds a synonym, live within 5 minutes.
Imran compares this week with last
Imran picks This week. Sales are ₹1,84,500 from 412 orders, so the average order is ₹448, up from last week. Saturday was the best day.
Ravi hands his accountant one file
At month end, Ravi exports the payment report and the Bills & Books GST summary by rate, and sends the GSTR-1 export file to his accountant.
Edge cases and limits
What happens when there is no data yet, or access is limited.
Who uses reports
Every store that wants to know what is working.
Grocery and supermarkets
Best sellers, search terms with no results and stock to reorder.Ordrio for groceryRestaurants
Sales by day and average order, counter and online together.Ordrio for restaurantsCloud kitchens
Website and app orders side by side, branch by branch.Ordrio for cloud kitchensWholesale
Payments, dues and GST reports for trade buyers.Ordrio for wholesaleMilk and dairy
Returning customers and month-end payments in one place.Ordrio for milk and dairyFashion
Which categories sell and what shoppers search for.Ordrio for fashionReports with the rest of Ordrio
The numbers get more useful with these.
Pili AI
Ask your store a question in plain words and get the answer.See what you can ask PiliBills & Books
Twelve counter reports, GST summary by rate and GSTR-1 export.GST-ready booksMulti branch
Numbers for each branch, or all of them.How multi branch worksAd tracking
Where visitors came from, in Google and Meta.How ad tracking worksReports questions, answered
Sales, customer data, products and categories, and search. Bills & Books adds inventory, payment and GST-ready reports.
Yes. Pick a branch, or see all branches together. See multi branch.
Yes. Choose a preset such as this month, or a custom range from one date to another.
Yes. Each number shows this period next to the previous one.
Yes. Top searches, searches with no results, click-through and added to cart, for your website and app.
Add a synonym so the word shows other products, or send the search straight to a page. Changes go live within 5 minutes.
Yes. Exports from orders, products and customers wait in Downloads, and Download everything gives you all your data free.
Only if their role allows it. You choose per role in team roles and access.
Yes. The Ordrio app shows your reports and lets you ask for more.
Yes. Reports are on every plan, including Free.