SEO and Google Merchant Center: get your store and products found on Google.
Write the title and description Google shows for each product, category and page, and send your products to Google Shopping. No developer, no plugin.
Free plan. No credit card needed.
What is SEO and Google Merchant Center?
SEO is how your store shows up when someone searches on Google. SEO Master lets you write the page title, description and web address for your home page, each product, category and brand.
Google Merchant Center is a separate add-on. Connect it once and your products can show on Google Shopping with their price, and stay in sync with your store.
What you can do
The words and links Google reads, set from your dashboard.
How SEO and Merchant Center work
From switching on the add-on to your products on Google.
Switch on SEO Master
Turn on the add-on from your dashboard. It opens in Search & tracking.
Write your homepage lines
Add a homepage title, description and sitemap link, then save. Google uses them to list your store.
Fill in each product
On the product form, add the page title, description and web address. Categories and brands have the same fields.
Connect Merchant Center
Switch on Google Merchant Center, paste the verification code from your Merchant Center account and save.
What shoppers see, and what you set
The same words, in two places.
What the shopper sees
Your title and description in Google results, your products with price on Google Shopping, and your sharing image when the link goes round on WhatsApp.
What you set
Homepage title and description, the sharing image, the sitemap link and your own robots.txt, all on one screen.
Disallow: /cart
What you can set
Every setting in SEO Master and Google Merchant Center.
| Setting | What it does | Options |
|---|---|---|
| Homepage title | The first line Google shows for your store. | Your store name and what you sell. Required. |
| Homepage description | One or two lines under the title in Google results. | Free text. Required. |
| Sitemap link | Where search engines find the list of your pages. | A full link starting with https://. Required. |
| Sharing image | The picture shown when your link is shared on WhatsApp or social. | PNG or JPG, exactly 1200 × 628. |
| Use my own robots.txt | Tell search engines which pages to skip. | Off or on. When on, the robots.txt code is required. |
| Product page title | The Google title for one product. | Free text, per product. |
| Product description | The Google description for one product. | Free text, per product. |
| Web address | The readable link for a product, category or brand. | Per product, category and brand. Same in every language. |
| Category and brand SEO | Page title and description for each category and brand page. | Free text, per category and brand. |
| Titles in other languages | Page title and description in Arabic. | Left empty, customers see the English text. |
| Merchant Center verification code | Links your store to your Google Merchant Center account. | Code pasted from Merchant Center. |
How stores use it
Three everyday cases, with made-up names.
Sarah Jewels writes titles shoppers type
Sarah renames her product titles to the words people search, such as "gold plated hoops", and adds a short description for each of her 120 products.
Ben sends his shirts to Google Shopping
Ben connects Merchant Center for his shirt store. A shopper searching "cotton shirt for men" sees his $27 shirt with its photo and price.
Laura keeps the cart out of Google
Laura switches on her own robots.txt so search engines skip the cart, and sets a 1200 by 628 sharing image for her WhatsApp groups.
Edge cases and limits
What happens when something is missing or set a certain way.
Who uses SEO and Merchant Center
Stores whose customers start on Google.
Jewellery
Shoppers search by design and metal, so titles match what they type.Ordrio for jewelleryFashion
Shirts, dresses and tees on Google Shopping with price and photo.Ordrio for fashionGrocery and supermarkets
A clean title and sharing image for the store link that goes round WhatsApp.Ordrio for groceryRestaurants
Your menu page shows your name and dishes when people search for you.Ordrio for restaurantsServices
Service pages with their own titles, so people find the service they need.Ordrio for servicesCatering
Party trays and packages that people can find by name.Ordrio for cateringSEO with the rest of Ordrio
Search works best with tracking and a store in the shopper’s language.
Google and Meta ad tracking
See which visits and ads turned into orders.How ad tracking worksMulti language
Page titles and descriptions in each language.How multi language worksOnline store
The website and app your titles describe.Your online storeIntegrations
Google Analytics, Tag Manager, Merchant Center and Meta Pixel.See integrationsSEO questions, answered
An add-on that lets you set the page title, description and web address Google reads for your home page, products, categories and brands.
No. You switch on the add-on from your dashboard and type the text in plain fields.
Yes. Every product, category and brand has its own page title and description.
It shows your products on Google Shopping with their price. It is a separate add-on from SEO Master.
Switch on the add-on, paste the verification code from your Merchant Center account and save.
PNG or JPG, exactly 1200 by 628. It shows when your store link is shared.
Yes. Turn on your own robots.txt and list the pages search engines should skip, such as /cart.
Yes. Add a title and description per language. Left empty, customers see the English text. See multi language.
No one can promise that. SEO Master controls what Google reads about your store, and Google decides the ranking.
SEO Master and Google Merchant Center are add-ons, with plans and price on the add-ons page. See pricing.