Google and Meta ad tracking: see which visits and ads turn into orders.
Connect Google Analytics, Google Ads conversions, Google Tag Manager and Meta Pixel by pasting an ID. Your website starts tracking when you save.
Free plan. No credit card needed.
What is ad tracking?
Ad tracking tells Google and Meta what happens after someone lands on your store: they looked at a product, added it to the cart, checked out and paid.
With that, Google Analytics shows where your visitors come from, and Google Ads and Meta can count the sales each ad brought. Each tool is its own add-on, and you need no developer.
What you can do
Four tools, each switched on from your dashboard.
How ad tracking works
Paste an ID, save, and the events start.
Switch on the add-on
Open Add-ons and turn on the tool you use: Google Analytics, Google Ads conversions, Tag Manager or Meta Pixel.
Paste the ID from Google or Meta
Copy the ID from your Google or Meta account and paste it into the matching field.
Your website tracks right away
Once saved, visits, product views, carts, checkouts and purchases are sent to the tools you connected.
Ask for a new app build
For your own app, add Firebase once and request a new build. The app then uses the same Pixel.
What the shopper does, and what you see
The shopper just shops. You see what worked.
What the shopper does
Nothing changes for them. They tap an Instagram ad, look at a product, add it to the cart and pay as usual.
What you set and see
Paste each ID once. Then see visits in Google Analytics and ad sales in Google Ads and Meta.
What you can set
Every field across the four tracking add-ons.
| Setting | What it does | Options |
|---|---|---|
| GA4 measurement ID | Connects your website to Google Analytics. | An ID like G-XXXXXXXXXX. |
| Google Tag Manager container | Loads the tags you manage in Tag Manager on your website. | An ID like GTM-XXXXXXX. |
| Google Ads conversion ID | Tells Google Ads which account a sale belongs to. | An ID like AW-XXXXXXXXX. |
| Google Ads conversion label | Tells Google Ads which conversion to count. | The label from your Google Ads conversion. |
| Meta Pixel ID | Sends website and app events to your Meta ads account. | The Pixel ID from Meta. |
| Facebook app ID | Better tracking inside your own app. | Optional. Used only when your app is built. |
| Facebook client token | Pairs with the app ID for app tracking. | Optional. Kept hidden once saved. |
| Firebase for your app | Brings app visits into your analytics. | Set up once, then ask for a new app build. |
| Turn each tool on or off | Each tool is its own add-on, so you pay for and run only the ones you use. | On or off, per tool. |
How stores use it
Three everyday cases, with made-up names.
Ben sees which Instagram ad sold shirts
Ben adds his Meta Pixel ID. His Instagram ad for cotton shirts shows in Meta as the source of the orders it brought, so he puts more behind it.
Laura counts sales from her Google ads
Laura runs a Google ad for "fresh vegetables delivery". She pastes the conversion ID and label, and Google Ads counts the orders that came from it.
Sarah adds a tag her agency asked for
Sarah’s ad agency wants its own tag on the site. She adds her Tag Manager container once, and the agency manages tags there.
Edge cases and limits
What happens when an ID is missing or the app is involved.
Who uses ad tracking
Stores that spend on ads and want to know what came back.
Fashion
Instagram and Facebook ads for new drops, with sales counted by Meta Pixel.Ordrio for fashionJewellery
Google and Meta ads for collections, with the orders each one brought.Ordrio for jewelleryGrocery and supermarkets
Google ads for delivery searches, counted as conversions.Ordrio for groceryCloud kitchens
Ads that send hungry people to your own app instead of a marketplace.Ordrio for cloud kitchensRestaurants
See how many visits to your menu came from Google search.Ordrio for restaurantsSubscriptions
Track which ads bring people who sign up for a plan.Ordrio for subscriptionsAd tracking with the rest of Ordrio
Tracking tells you where orders came from. These help you get more of them.
Ad tracking questions, answered
Google Analytics, Google Ads conversions, Google Tag Manager and Meta Pixel. Google Merchant Center is covered on the SEO page.
No. Switch on the add-on, paste the ID from Google or Meta, and save.
In your Google Analytics account. It starts with G-, and you paste it into the Google Analytics add-on.
The conversion ID, which starts with AW-, and the conversion label from your Google Ads account.
Yes. The app uses the same Pixel. It needs a new app build after you save.
It lets you add and update your own tracking tags on the website without a developer.
Shopping steps such as page visits, product views, add to cart, checkout and purchases.
No. Nothing is sent until you add the ID and save.
Book a demo and tell us. We will tell you plainly whether it works today.
Each tool is its own add-on, with plans and price on the add-ons page. See pricing.